• Commercial,  Form

    Experiential luxury

    By: R.J. Weick Buick, the international modern luxury brand of Detroit-based General Motors Co., partnered with Van Dam Custom Boats, a designer and builder of fine wooden boats in Boyne City, Michigan to deliver an exclusive behind-the-scenes experience and lakeside excursion to Boyne City and Walloon Lake on July 17, 2018 through July 19, 2018.  The event, which embodied Buick’s…