• Design,  Travel

    Traverse City’s East end

    Text: R.Collins  During the last several years, downtown Traverse City has developed as both a local and tourist destination filled with an eclectic assortment of eateries, venues, shops, and bars, leaving areas like the city’s eastern side less noticed. More recently, the East side has grown into having a similar reputation for locally-renowned venues and businesses that showcase the best of northern Michigan. In effect, every new addition has expanded the city’s downtown landscape to include what was once outskirts; making more pieces of Front Street and its frontage on the East arm of the Grand Traverse Bay economically and culturally integrated.  For more than 25 years, Prout Financial Design…

  • Creative Endeavors

    Re-envisioning Benzie

    Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and other multimedia to support their mission of drawing visitors to the area and communicating the experience of Benzie County.  To convey a story, whether through a logo or billboard, there is a level of intention and thought needed for the respected medium to accurately communicate the intended message to its…