Systems of design

“People find their own ways of using things regardless of how prescriptive it can be,” said Lee Fletcher, principal and co-founding partner of Fig40, an award-winning, multi-service, industrial design firm based in Toronto, Ontario. “We need to have a sensitivity to that.” This intention to the intrinsic human nature of design underscores the Fig40 portfolio, which Fletcher has been building with fellow principal, designer, and co-founding partner Terence Woodside since the design studio’s launch in 2008. It is a craving for pure understanding of systems, both human and mechanic, that has driven Fletcher’s exploration of the design realm, whether it involved creating LEGO® shock absorbers during his childhood or recent…