• Creative Endeavors,  Featured,  Form

    Empathy in industry

    A reusable epinephrine auto-injector; a minimalist household composter; an eco-friendly and contemporary ceramic and glass toaster: there’s no lack of innovation within University of Cincinnati alum Mary Friedl’s expanding portfolio. The industrial designer graduated from the university’s College of Design, Architecture, Art, and Planning last May 2020 and promptly won a competition for designing an eco-friendly toaster as a part of the Industrial Designers Society of America’s Sustainability Deep Dive 2020 conference. With an overarching goal for creating empathetic and impactful design work, Friedl has delved into design research and work that promotes health and sustainability, whether through products purposed for medical environments or those of which simply bring people…

  • Fig40 Community Chair
    Creative Endeavors,  Featured,  Form

    Systems of design

    “People find their own ways of using things regardless of how prescriptive it can be,” said Lee Fletcher, principal and co-founding partner of Fig40, an award-winning, multi-service, industrial design firm based in Toronto, Ontario. “We need to have a sensitivity to that.” This intention to the intrinsic human nature of design underscores the Fig40 portfolio, which Fletcher has been building with fellow principal, designer, and co-founding partner Terence Woodside since the design studio’s launch in 2008. It is a craving for pure understanding of systems, both human and mechanic, that has driven Fletcher’s exploration of the design realm, whether it involved creating LEGO® shock absorbers during his childhood or recent…