Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and…
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Arbor reborn
Text: R.Collins In the early 2000s, when the invasive Emerald Ash Borer beetle sparked an epidemic in southeastern Michigan, many trees native to the region had to be cut down and replaced. Then, about five years ago, Jenny Barger, co-founder and director of sales and marketing at Live Edge Detroit, received a coffee table composed of ash wood and beautifully…
