• Design Spotlight,  Featured,  Print Edition

    Beautiful function

    “We humans try to alienate beauty from function. We have evolved with beauty around us. Everything we look at is beautiful: a stone is beautiful, a mountain is beautiful, an autumn leaf falling is beautiful, and a flower is beautiful. The flower is the most functional element on the tree,” said Jeevak Badve, vice president and director of strategic growth at Sundberg-Ferar Inc. in Walled Lake, Michigan. “It is function and beauty—you can see it in nature and non-man-made objects—it is always there; so why are we delinking that? Why can’t we use it for our benefit?” Badve added. Leveraging this inherent relationship between function and beauty, which Badve noted…