Text: R.Collins During the last several years, downtown Traverse City has developed as both a local and tourist destination filled with an eclectic assortment of eateries, venues, shops, and bars, leaving areas like the city’s eastern side less noticed. More recently, the East side has grown into having a similar reputation for locally-renowned venues and businesses that showcase the best…
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Re-envisioning Benzie
Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and…
