• Creative Endeavors

    Redesigning identity

    The Detroit area has long been a metropolis of creative endeavors, from art and architecture, to music and culinary pursuits. For six decades, Skidmore Studio has been integral in this development as an illustration-turned-branding-and-design firm that seeks to nurture the region’s creative talent, while also employing an empathetic and flexible approach to problem-solving.  Recently, the firm utilized this process to perform its own visual rebranding in tandem with its 60th anniversary, replacing largely introspective brand elements with outgoing designs. “Its new visual personality focuses on clarity and flexibility, with new, minimal typography replacing the classic Skidmore Studio logo, which was comprised by the letter “S,” for Skidmore, and an intersecting…

  • Design Spotlight,  Featured,  Print Edition

    Redefining space

    In today’s world, technology has become as inherent as it is prolific in enhancing and executing tasks in both the personal and professional life. Residential hardware and office workplaces have become smart and intuitive, relieving subliminal burdens from homeowners and employees as they continue their daily routine. Software applications, processes, and entire industries push the boundaries of what is possible; and at the intersection of this art and science, creative digital agencies are leveraging the cutting-edge technology to craft moments of connection between people and brands, ultimately weaving next-generation digital-branded experiences into physical landscape. “We are an experiential tech company. We create custom experiences in emerging technologies like virtual reality,…