• Featured,  Form

    Freshwater hub

    Milwaukee, Wisconsin is changing the narrative on the post-industrial urban landscape. Not unlike many of its like coastal communities—hubs of economic prosperity carved into the shoreline of the world’s largest freshwater system—Milwaukee’s industrial past took advantage of its port and waterways to fuel its growth and development during the 19th and 20th centuries. Yet now, the city is re-emerging as a nationally—and internationally—recognized hub for innovation, sustainability, and water technologies by leveraging its regional asset. By transforming its approach to water, the urban landscape has become a stage where green infrastructure initiatives, as well as critical global water challenges, are not only part of the dialogue, but also an active…

  • Creative Endeavors,  Featured,  Form

    TRETOW crafted

    In Milwaukee, TRETOW LLC is adding its own signature to design and fabrication in the area with its contemporary aesthetic and flexibly pragmatic design solutions.  Apart from an early appreciation for art and design, Ryan Tretow, designer and owner, credits a value for craft and a family familiarity of trade work for his path into both design and fabrication. His practice, which became a full-time endeavor in 2016, brings both services in-house to closely refine projects from start to finish, as well as offer a diverse range of turn-key design solutions to the Milwaukee market.  “I was always drawn to taking a project all the way from an idea to…

  • Design Spotlight,  Featured,  Photography,  Print Edition

    Behind the camera:
    Landre Photography

    Photography has been an important tool in documenting the human experience since early experiments in the heliograph and daguerreotype captivated both innovator and subject alike nearly two centuries ago. It is an art and practice in visual communication; both objective and subjective in recording the cultural, social, and natural world.  It is a craft that is arguably one of the most significant inventions since the printing press, with genres and artistic styles that run the gamut from objective photo-journalism and montage portraiture to abstract landscapes and naturalistic architecture.  Great Lakes By Design Magazine spoke with some of the photographers in the region to learn more about their work, inspiration, and…

  • Creative Endeavors,  Featured,  Travel

    Building Harley-Davidson

    For more than a century, the Harley-Davidson Motor Cycle Company, a subsidiary of Harley-Davidson Inc., has been an icon of American motorcycle design, both classic and innovative, with the company’s upcoming—and long-awaited—release of its first electric motorcycle, the LiveWire, being no exception. Harley-Davidson is also known as one of the only American motorcycle manufacturers still in existence from the industry’s formative decades, and the company’s current headquarters on Juneau Avenue in Milwaukee is a testament to its longevity.  Construction on today’s iteration of the Juneau Avenue complex—originally the company’s factory—began in 1910, the same year Harley-Davison’s iconic bar and shield logo was first used. Recently, flat files containing a collection…

  • Creative Endeavors,  Featured

    Material truth

    When looking out over the rooftops of Milwaukee, Wisconsin’s Historic Third Ward district, a pattern soon becomes apparent: works by Flux Design appear at every corner, whether in architecture, sculpture, furniture, or interior design. Today, the firm occupies nearly 20,000 square-feet of studio space in Milwaukee, and its portfolio spans industries and typologies from door handles and museum installations to brewery architecture and a show on the DIY Network called “Made in Milwaukee” composing its overall thumbprint on the city. However, when co-founded in 2000 by Jeremy Shamrowicz and Jesse Meyer shortly after their graduation from the Milwaukee Institute of Art and Design, Flux Design was a more modest operation.…