To the Scots, whisky, “uisge beatha” or “usquebaugh,” means “water of life.” Derived from Scottish Gaelic, the word—and spirit—has since traveled the world, taking on new flavor profiles, processes, names, and styles, pairing heritage, history, and cultures. In the United States, where whiskey has become the distinctly American product known as Bourbon and thrives as a tradition of sour-mash, whiskey…
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OUI
Indigo Books & Music Inc. is a Toronto based company that doubles as a world cultural department store, filled with curated collections of books, music, art, and lifestyle products. Its fashion branch spans jewelry and sleepwear to backpacks; while its curated home goods branch includes décor, glassware, furnishings, and more. Recently, an exclusive new brand, called OUI, has joined Indigo’s…
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Upcycle and silk
With millions of tons of textiles being produced around the world each year—and a similar amount ending up in landfills, according to the United States Environmental Protection Agency—fashion labels and industry entrants have become increasingly creative with what would be considered their “waste” fabric, though countless practices would need to be reversed to create a sustainable industry. For one Toronto-based…
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Vision, incorporated
With its comprehensive redesign and modern, sophisticated material finishes, a commercial architectural project in Grandville, Michigan, by Mathison | Mathison Architects, has helped reorganize and unify a more than 70-year-old technological brand in the area and its triad of business entities within one transformed building. The companies, comprising Van Dyken Mechanical Inc., Grand Valley Automation Inc., and Mechanical Testing Services…
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Redesigning identity
The Detroit area has long been a metropolis of creative endeavors, from art and architecture, to music and culinary pursuits. For six decades, Skidmore Studio has been integral in this development as an illustration-turned-branding-and-design firm that seeks to nurture the region’s creative talent, while also employing an empathetic and flexible approach to problem-solving. Recently, the firm utilized this process to…
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Redefining space
In today’s world, technology has become as inherent as it is prolific in enhancing and executing tasks in both the personal and professional life. Residential hardware and office workplaces have become smart and intuitive, relieving subliminal burdens from homeowners and employees as they continue their daily routine. Software applications, processes, and entire industries push the boundaries of what is possible;…
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Re-envisioning Benzie
Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and…
