• Creative Endeavors

    Redesigning identity

    The Detroit area has long been a metropolis of creative endeavors, from art and architecture, to music and culinary pursuits. For six decades, Skidmore Studio has been integral in this development as an illustration-turned-branding-and-design firm that seeks to nurture the region’s creative talent, while also employing an empathetic and flexible approach to problem-solving.  Recently, the firm utilized this process to perform its own visual rebranding in tandem with its 60th anniversary, replacing largely introspective brand elements with outgoing designs. “Its new visual personality focuses on clarity and flexibility, with new, minimal typography replacing the classic Skidmore Studio logo, which was comprised by the letter “S,” for Skidmore, and an intersecting…

  • Design Spotlight,  Featured,  Print Edition

    Redefining space

    In today’s world, technology has become as inherent as it is prolific in enhancing and executing tasks in both the personal and professional life. Residential hardware and office workplaces have become smart and intuitive, relieving subliminal burdens from homeowners and employees as they continue their daily routine. Software applications, processes, and entire industries push the boundaries of what is possible; and at the intersection of this art and science, creative digital agencies are leveraging the cutting-edge technology to craft moments of connection between people and brands, ultimately weaving next-generation digital-branded experiences into physical landscape. “We are an experiential tech company. We create custom experiences in emerging technologies like virtual reality,…

  • Creative Endeavors

    Re-envisioning Benzie

    Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and other multimedia to support their mission of drawing visitors to the area and communicating the experience of Benzie County.  To convey a story, whether through a logo or billboard, there is a level of intention and thought needed for the respected medium to accurately communicate the intended message to its…