• Creative Endeavors

    Re-envisioning Benzie

    Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and other multimedia to support their mission of drawing visitors to the area and communicating the experience of Benzie County.  To convey a story, whether through a logo or billboard, there is a level of intention and thought needed for the respected medium to accurately communicate the intended message to its…