• Featured,  Form

    OUI

    Indigo Books & Music Inc. is a Toronto based company that doubles as a world cultural department store, filled with curated collections of books, music, art, and lifestyle products. Its fashion branch spans jewelry and sleepwear to backpacks; while its curated home goods branch includes décor, glassware, furnishings, and more.  Recently, an exclusive new brand, called OUI, has joined Indigo’s home collection, and it is led by Nathan Williams, chief creative officer for Indigo and founder of Kinfolk magazine. Available at Indigo and chapter locations across Canada, OUI is a thoughtfully designed and curated collection of home décor, tabletop, and wellness products inspired by the natural world, contemporary art, and…

  • Creative Endeavors,  Featured,  Form

    Upcycle and silk

    With millions of tons of textiles being produced around the world each year—and a similar amount ending up in landfills, according to the United States Environmental Protection Agency—fashion labels and industry entrants have become increasingly creative with what would be considered their “waste” fabric, though countless practices would need to be reversed to create a sustainable industry. For one Toronto-based fashion brand, a comprehensive investment in the sustainable fashion movement manifests in garments crafted from one sustainable, often overlooked material: traditional South Asian saris.  When Priya Mohan founded the brand sariKNOTsari, it was in the wake of a rich period working in the Canadian antiques market and sourcing items for…

  • Featured,  Form

    Vision, incorporated

    With its comprehensive redesign and modern, sophisticated material finishes, a commercial architectural project in Grandville, Michigan, by Mathison | Mathison Architects, has helped reorganize and unify a more than 70-year-old technological brand in the area and its triad of business entities within one transformed building.  The companies, comprising Van Dyken Mechanical Inc., Grand Valley Automation Inc., and Mechanical Testing Services Inc., operate in an approximately 35,000-square-foot building and frequently collaborate on projects, though their interior workspaces were dated, shut away from natural light, and left each entity without a defined visual brand. At the time of a recent ownership change, it was decided that the building either needed to be…

  • Creative Endeavors

    Redesigning identity

    The Detroit area has long been a metropolis of creative endeavors, from art and architecture, to music and culinary pursuits. For six decades, Skidmore Studio has been integral in this development as an illustration-turned-branding-and-design firm that seeks to nurture the region’s creative talent, while also employing an empathetic and flexible approach to problem-solving.  Recently, the firm utilized this process to perform its own visual rebranding in tandem with its 60th anniversary, replacing largely introspective brand elements with outgoing designs. “Its new visual personality focuses on clarity and flexibility, with new, minimal typography replacing the classic Skidmore Studio logo, which was comprised by the letter “S,” for Skidmore, and an intersecting…

  • Design Spotlight,  Featured,  Print Edition

    Redefining space

    In today’s world, technology has become as inherent as it is prolific in enhancing and executing tasks in both the personal and professional life. Residential hardware and office workplaces have become smart and intuitive, relieving subliminal burdens from homeowners and employees as they continue their daily routine. Software applications, processes, and entire industries push the boundaries of what is possible; and at the intersection of this art and science, creative digital agencies are leveraging the cutting-edge technology to craft moments of connection between people and brands, ultimately weaving next-generation digital-branded experiences into physical landscape. “We are an experiential tech company. We create custom experiences in emerging technologies like virtual reality,…

  • Creative Endeavors

    Re-envisioning Benzie

    Text: Kyle Gandy The Benzie County Visitors Bureau, or CVB, specializing in tourism and hospitality marketing in northwestern Michigan off the coast of Lake Michigan is revitalizing their brand with the launch of Make it Benzie. With the help from Greenlight Marketing based in Traverse City, Michigan, the organization continues to work on redesigning their name, logo, photos, videos, and other multimedia to support their mission of drawing visitors to the area and communicating the experience of Benzie County.  To convey a story, whether through a logo or billboard, there is a level of intention and thought needed for the respected medium to accurately communicate the intended message to its…