• Creative Endeavors,  Featured

    Sustainability Deep Dive

    As a shepherd of product ideas and designs for the human environment, the industrial design industry has a huge impact on the climate crisis and outstretched waste statistics around the world. To unpack this reality and connect through solutions, the Industrial Designers Society of America, or IDSA, kicked off its inaugural Sustainability Deep Dive conference last year, which tackled the complexity of imbuing the product lifecycle with sustainable processes, strategies, and experiences. This month, the conference made its second annual trek across current themes and innovations in industrial design and sustainability, and the resulting programming was a rich exploration of concrete solutions, wonderous and science-backed products, hopeful-but-firm calls to action,…

  • Creative Endeavors,  Featured,  Form

    Empathy in industry

    A reusable epinephrine auto-injector; a minimalist household composter; an eco-friendly and contemporary ceramic and glass toaster: there’s no lack of innovation within University of Cincinnati alum Mary Friedl’s expanding portfolio. The industrial designer graduated from the university’s College of Design, Architecture, Art, and Planning last May 2020 and promptly won a competition for designing an eco-friendly toaster as a part of the Industrial Designers Society of America’s Sustainability Deep Dive 2020 conference. With an overarching goal for creating empathetic and impactful design work, Friedl has delved into design research and work that promotes health and sustainability, whether through products purposed for medical environments or those of which simply bring people…

  • Creative Endeavors,  Featured

    Contribution in landscape

    Since its founding in 1899, the American Society of Landscape Architects has been in place to advance landscape architecture in areas like sustainability, education, and advocacy. Each year, the society inducts several fellows to further this mission, as awardees are chosen based on their exceptional contributions to landscape architecture.  This year, Brenda Williams, PLA, ASLA, NOMA, principal and director of preservation planning at Quinn Evans in Madison, Wisconsin, was nominated by the Wisconsin chapter of the ASLA for the ASLA 2020 Class of Fellows, one of 19 designers chosen throughout the United States. Williams is recognized as a national leader in the field, specifically in the conservation of cultural and…

  • Featured,  Travel

    Sculpted experience

    Museums tucked within nature, sculpture gardens offer unique experiences for those with a love of the outdoors and for the discerning art and design enthusiast that are increasingly appealing in a currently deepening digital reality. The Midwest is home to a variety of sculpture gardens of varying sizes, whether independently owned and operated, or a result of rich, decades-long collaboration between organizations invested in regional arts, design, and environmental wellbeing and education.  Great Lakes By Design takes a moment to marvel at sculpture gardens throughout the Great Lakes region, where visitors can find everything from curated explorations of tropical flora, a carnivorous plant house, and brass-cast depictions of America’s first…

  • Creative Endeavors,  Featured,  Relish

    Kitchen Design Contest

    Headquartered in Madison, Wisconsin, Sub-Zero Group, Inc. has been considered an industry leader in culinary appliances, as its subsidiary brands, Sub-Zero, Wolf, and Cove, merge technological innovation and sleek aesthetics to outfit residential and commercial kitchens globally. With the trio’s collections of premium refrigeration, cooking, and dishwashing solutions there is an even larger amount of possibilities when it comes to the designed spaces that they appear in. This is the thinking behind Sub-Zero, Wolf, and Cove’s Kitchen Design Contest, which has been in place for more than 25 years to recognize design professionals, builders, remodelers, and students worldwide for advancing current standards in kitchen design. Recently the brands announced the…

  • Featured,  Form

    Freshwater hub

    Milwaukee, Wisconsin is changing the narrative on the post-industrial urban landscape. Not unlike many of its like coastal communities—hubs of economic prosperity carved into the shoreline of the world’s largest freshwater system—Milwaukee’s industrial past took advantage of its port and waterways to fuel its growth and development during the 19th and 20th centuries. Yet now, the city is re-emerging as a nationally—and internationally—recognized hub for innovation, sustainability, and water technologies by leveraging its regional asset. By transforming its approach to water, the urban landscape has become a stage where green infrastructure initiatives, as well as critical global water challenges, are not only part of the dialogue, but also an active…

  • Creative Endeavors,  Featured,  Form

    TRETOW crafted

    In Milwaukee, TRETOW LLC is adding its own signature to design and fabrication in the area with its contemporary aesthetic and flexibly pragmatic design solutions.  Apart from an early appreciation for art and design, Ryan Tretow, designer and owner, credits a value for craft and a family familiarity of trade work for his path into both design and fabrication. His practice, which became a full-time endeavor in 2016, brings both services in-house to closely refine projects from start to finish, as well as offer a diverse range of turn-key design solutions to the Milwaukee market.  “I was always drawn to taking a project all the way from an idea to…

  • Design Spotlight,  Featured,  Photography,  Print Edition

    Behind the camera:
    Landre Photography

    Photography has been an important tool in documenting the human experience since early experiments in the heliograph and daguerreotype captivated both innovator and subject alike nearly two centuries ago. It is an art and practice in visual communication; both objective and subjective in recording the cultural, social, and natural world.  It is a craft that is arguably one of the most significant inventions since the printing press, with genres and artistic styles that run the gamut from objective photo-journalism and montage portraiture to abstract landscapes and naturalistic architecture.  Great Lakes By Design Magazine spoke with some of the photographers in the region to learn more about their work, inspiration, and…

  • Creative Endeavors,  Featured,  Travel

    Building Harley-Davidson

    For more than a century, the Harley-Davidson Motor Cycle Company, a subsidiary of Harley-Davidson Inc., has been an icon of American motorcycle design, both classic and innovative, with the company’s upcoming—and long-awaited—release of its first electric motorcycle, the LiveWire, being no exception. Harley-Davidson is also known as one of the only American motorcycle manufacturers still in existence from the industry’s formative decades, and the company’s current headquarters on Juneau Avenue in Milwaukee is a testament to its longevity.  Construction on today’s iteration of the Juneau Avenue complex—originally the company’s factory—began in 1910, the same year Harley-Davison’s iconic bar and shield logo was first used. Recently, flat files containing a collection…